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Principles of Marketing

1517

Take Principles of Marketing online at your own pace

Sophia’s Principles of Marketing course explores the essential concepts and strategies of marketing.

Principles of Marketing course stats

1517
2348 students successfully completed
24 partners accept credit transfer.* See Partners
3.0 semester credits
Recommended for credit to the ACE® and DEAC college and university networks.
https://sophialearning.s3.amazonaws.com/spcc_courses/273/syllabus_pdf/88504f95dfeb95b66afb4bf20e3fae01.pdf Email your advisor to see if this course will transfer to your university

Assignments & grading

This is a pass/fail course. You must complete 15 Challenges (formative assessments), 4 Milestones (summative assessments), and 1 Touchstone (project-based or written assessments) with an overall score of 70% or better.

Learning outcomes

<p>By the end of the course, you will be able to:</p> <ul><li>Demonstrate the value of marketing.</li><li>Examine the role of target marketing in product strategy.</li><li>Analyze pricing and distribution strategies.</li><li>Break down the integrated marketing communications process.</li></ul>

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Principles of Marketing