2024-12-07
Cyber Week savings: Get 20% off your first month of online gen eds with code CYBER2024.

Ends 12/6.

Take Principles of Marketing online at your own pace

Sophia’s Principles of Marketing course explores the essential concepts and strategies of marketing.

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Assignments & grading

This is a pass/fail course. You must complete 15 Challenges (formative assessments), 4 Milestones (summative assessments), and 1 Touchstone (project-based or written assessments) with an overall score of 70% or better. 

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Learning outcomes

<p>By the end of the course, you will&nbsp;be able to:</p> <ul><li>Demonstrate the value of marketing.</li><li>Examine the role of target marketing in product strategy.</li><li>Analyze pricing and distribution strategies.</li><li>Break down the integrated marketing communications process.</li></ul>
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